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3. Set what matters to youCore workflowWorkflow depthAI

Standard weights total 100 points, including 15 for AI. Your choices are normalised back to 100.

Email marketing / YOUR COMPARISON

The fit, side by side.

Sorted by your documented score

Brevo ↗

35–100/100

35% evidence coverage

With AI excluded: 24–100/100

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Teams coordinating email with transactional events and WhatsApp follow-ups.

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The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.

Email marketing: feature evidence and contribution to the score
Capability & demo question	Brevo35–100/100 documented fit
Core workflowReusable email design7.0 points available Ask in the demo Build a branded newsletter and reuse a content block.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Core workflowDynamic behavioural segments7.0 points available Ask in the demo Build a group that clicked a named email within 30 days but has not purchased; show it updates.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Core workflowTriggered welcome sequence7.0 points available Ask in the demo Subscribe a test contact and start a timed welcome sequence.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Core workflowContact-level campaign results7.0 points available Ask in the demo Identify who clicked, bounced or unsubscribed, rather than only a campaign total.	✓ Supported Recipient-level delivery, engagement, bounces and unsubscribes are accessible by contact ID or email. 7.0 / 7.0 pointsEvidence ↗
Core workflowUnsubscribe and suppression handling7.0 points available Ask in the demo Unsubscribe a test contact and show they cannot receive the next marketing send.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Workflow depthCustom sending-domain authentication4.0 points available Ask in the demo Show how a customer-owned sending domain is authenticated.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthA/B campaign tests4.0 points available Ask in the demo Compare two subject lines with a defined winning measure.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthConditional content blocks4.0 points available Ask in the demo Show different offers within the same campaign based on a contact field.	✓ Supported If statements show or hide email sections based on recipient data. 4.0 / 4.0 pointsEvidence ↗
Workflow depthClick and purchase branches4.0 points available Ask in the demo Wait two days and send different follow-ups to clickers and purchasers.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthTopic-level preferences4.0 points available Ask in the demo Let a contact stop one topic while retaining another.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthControlled imports4.0 points available Ask in the demo Import an existing list with custom fields and identify duplicate records.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthAPI access to reporting4.0 points available Ask in the demo Retrieve campaign results or recipient events through an API.	✓ Supported The contact statistics API returns sends, clicks, bounces, delivery and unsubscribe events in bounded date windows. 4.0 / 4.0 pointsEvidence ↗
Workflow depthOrder or product data in emails4.0 points available Ask in the demo Insert a relevant product or order detail from a connected store.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthRe-entry and exit rules4.0 points available Ask in the demo Stop a sequence after conversion and define if a contact may re-enter.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthSending permissions4.0 points available Ask in the demo Separate the person drafting a campaign from someone allowed to send it.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthPreview and test-send workflow5.0 points available Ask in the demo Review desktop and mobile rendering and send a test before publication.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points
Workflow depthPortable contacts and events5.0 points available Ask in the demo Export a segment and its relevant engagement records in a usable format.	✓ Supported Export campaign recipients filtered as clickers, openers or bounce groups; completion is asynchronous. 5.0 / 5.0 pointsEvidence ↗
AIEditable AI campaign content5.0 points available Ask in the demo Generate a subject or email from a brief, then edit it before sending.	✓ Supported Aura drafts subjects and email content. 5.0 / 5.0 pointsEvidence ↗
AIBehaviour-based send-time optimisation5.0 points available Ask in the demo Show how historic engagement changes an individual contact's send time.	✓ Supported Send Time Optimisation uses recipient engagement. 5.0 / 5.0 pointsEvidence ↗
AIAI audience or campaign analysis5.0 points available Ask in the demo Create an audience or explain campaign performance through a natural-language prompt.	✓ Supported Aura creates segments from instructions. 5.0 / 5.0 pointsEvidence ↗

“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Make the comparison yours.

The fit, side by side.

Brevo ↗

Inside the feature comparison