UK SOFTWARE PROFILE
Brevo
A multi-channel marketing suite with contact management, automated journeys and Aura assistance across content, audiences and conversations.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation ↗
51–100/100 documented fit51% evidence coverageCompare in this category ↗SMS marketing ↗
31–100/100 documented fit31% evidence coverageCompare in this category ↗WhatsApp Business platforms ↗
23–100/100 documented fit23% evidence coverageCompare in this category ↗Pricing & practicalities
Model your total cost ↗Published starting point
Email marketing
Request pricingConfigured plans · configured contact/send volume · quote billing
VAT basis not stated
The live configurator did not expose a stable UK rate in the reviewed text; request the chosen volume and channel mix.
Check current price ↗Marketing automation
Request pricingConfigured plans · configured contact/send volume · quote billing
VAT basis not stated
The live configurator did not expose a stable UK rate in the reviewed text; request the chosen volume and channel mix.
Check current price ↗SMS marketing
Request pricingConfigured plans · configured contact/send volume · quote billing
VAT basis not stated
The live configurator did not expose a stable UK rate in the reviewed text; request the chosen volume and channel mix.
Check current price ↗WhatsApp Business platforms
Request pricingConfigured plans · configured contact/send volume · quote billing
VAT basis not stated
The live configurator did not expose a stable UK rate in the reviewed text; request the chosen volume and channel mix.
Check current price ↗Consider before choosing
- Channel credits and plan entitlements need separate costing.
- A generated automation still needs manual content and segmentation review.
Connected workflows
- Webhooks
- Brevo API
- Connected ecommerce events
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
Aura creates marketing assets and audiences; its automation builder drafts editable journey steps.
Documented capabilities
- Email, SMS and WhatsApp copy
- Natural-language segmentation
- Automated journey drafts
- Conversation summaries
Plans, limits & questions
- Automation generation does not automatically populate email content or segmentation filters.
- Model features and allowances vary by product.
Feature-by-feature evidence
Email marketing — 20 scored checks
| Capability & demo question | Brevo35–100/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ✓ Supported Recipient-level delivery, engagement, bounces and unsubscribes are accessible by contact ID or email. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ✓ Supported If statements show or hide email sections based on recipient data. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ✓ Supported The contact statistics API returns sends, clicks, bounces, delivery and unsubscribe events in bounded date windows. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ✓ Supported Export campaign recipients filtered as clickers, openers or bounce groups; completion is asynchronous. 5.0 / 5.0 pointsEvidence ↗ |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported Aura drafts subjects and email content. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ✓ Supported Send Time Optimisation uses recipient engagement. 5.0 / 5.0 pointsEvidence ↗ |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ✓ Supported Aura creates segments from instructions. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation — 20 scored checks
| Capability & demo question | Brevo51–100/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Cart, order and list-entry triggers are documented. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Conditional splits route by selected criteria. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Time delay and wait-until steps are available. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ✓ Supported Exit conditions can remove eligible contacts. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ✓ Supported Restart and re-entry are configurable. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ✓ Supported Generated workflows can include webhook steps. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ✓ Supported Percentage splits support alternative paths. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ✓ Supported Sending windows can defer messages. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ✓ Supported Aura drafts editable trigger, wait and action steps; filters/content require completion. 5.0 / 5.0 pointsEvidence ↗ |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ✓ Supported Aura provides predictive sending and product recommendations. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
SMS marketing — 20 scored checks
| Capability & demo question | Brevo31–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ✓ Supported Template language inserts contact attributes into SMS. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ✓ Supported Reports identify recipients behind delivery and failure metrics. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ✓ Supported UK branded IDs and +44 virtual numbers are documented; virtual numbers require eligible plans. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ✓ Supported Campaign audiences use lists, segments and selected conditions. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ✓ Supported Click reports expose contacts and linked activity; this is not SMS-open tracking. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ✓ Supported Aura drafts SMS campaign content. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
WhatsApp Business platforms — 20 scored checks
| Capability & demo question | Brevo23–100/100 documented fit |
|---|---|
Core workflowBusiness account onboarding7.0 points availableAsk in the demoShow how the business account and number are connected. | ✓ Supported Connect and verify the WhatsApp business account. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowApproved-template management7.0 points availableAsk in the demoCreate or select a template and show its approval state. | ✓ Supported Messages use Meta-approved templates. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTargeted broadcasts7.0 points availableAsk in the demoSend an approved message to a selected audience. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowShared conversation inbox7.0 points availableAsk in the demoLet two staff members see a customer's conversation history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowInteractive and rich messages7.0 points availableAsk in the demoSend media and response buttons in an eligible template. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthAssignment and conversation status4.0 points availableAsk in the demoAssign a conversation, tag it and close it without losing history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based messaging4.0 points availableAsk in the demoTrigger a WhatsApp message after an enquiry or purchase event. | ✓ Supported Order and basket events can trigger WhatsApp. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthConditional workflow paths4.0 points availableAsk in the demoRoute different incoming requests to separate workflows. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthService-window handling4.0 points availableAsk in the demoShow what staff can send when the customer-service window has expired. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthChannel consent and suppression4.0 points availableAsk in the demoRecord WhatsApp permission and prevent a later broadcast after withdrawal. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM context or synchronisation4.0 points availableAsk in the demoShow customer or order details alongside a conversation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessage or conversation API4.0 points availableAsk in the demoSend or retrieve messages programmatically. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessage-status webhooks4.0 points availableAsk in the demoDeliver a message or reply event to another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAutomation-to-human handover4.0 points availableAsk in the demoMove a conversation to a person with the previous context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and conversation reporting4.0 points availableAsk in the demoSeparate failed delivery, responses and team response times. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTeam access controls5.0 points availableAsk in the demoRestrict agent access to another team's conversations. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthConversation or event export5.0 points availableAsk in the demoExport a customer's relevant conversation records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted message writing5.0 points availableAsk in the demoGenerate an editable WhatsApp template or reply. | ✓ Supported Aura drafts WhatsApp message content. 5.0 / 5.0 pointsEvidence ↗ |
AIGrounded AI answers5.0 points availableAsk in the demoAnswer a customer question from approved business knowledge. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI qualification or summarisation5.0 points availableAsk in the demoQualify an enquiry or summarise it before a human handover. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.