UK BUYER’S GUIDE · 10 PRODUCTS
Marketing automation
Can you maintain a journey that reacts correctly when a customer buys, replies or withdraws permission?
Compare how journeys use events, branches, goals and customer history across channels.
YOUR SHORTLIST STARTS HERE
Compare the options.
Highest documented score first. Fit adds up the 20 feature checks below, including AI, across documented plans. Entry prices may exclude scored capabilities. The upper end of a range represents unverified points.
10 of 10 products · Highest documented score first
| Product / good fit for | Pricing context | Documented fit | Next step |
|---|---|---|---|
 Omnisend Online retailers wanting a joined-up set of common shopping journeys. | £0.00month within free allowances VAT not applicable free | 69–100/100 documented fit69% evidence coverage | Details ↗ |
 ActiveCampaign Teams building branching customer journeys across marketing and sales. | Request pricingcontact band and channel package VAT basis not stated quote | 56–100/100 documented fit56% evidence coverage | Details ↗ |
 Klaviyo Retailers able to connect reliable customer, product and order events. | Request pricingactive profile and messaging volume VAT basis not stated quote | 52–98/100 documented fit54% evidence coverage | Details ↗ |
 Brevo Teams coordinating email with transactional events and WhatsApp follow-ups. | Request pricingconfigured contact/send volume VAT basis not stated quote | 51–100/100 documented fit51% evidence coverage | Details ↗ |
 Dotdigital Retail and established marketing teams coordinating several channels and data sources. | Request pricingplatform plus channel usage VAT basis not stated quote | 48–100/100 documented fit48% evidence coverage | Details ↗ |
 Force24 UK teams managing longer buying cycles and wanting hands-on launch support. | Request pricingplatform and support scope VAT basis not stated quote | 48–100/100 documented fit48% evidence coverage | Details ↗ |
 GetResponse Businesses combining newsletters, forms and online-store recovery journeys. | US$19.00month at starting contact tier excl. VAT monthly | 44–100/100 documented fit44% evidence coverage | Details ↗ |
 Pulseem Teams seeking coordinated customer messaging and willing to verify the UK commercial and delivery setup. | Request pricingUK account and channel usage VAT basis not stated quote | 42–100/100 documented fit42% evidence coverage | Details ↗ |
 Mailchimp UK businesses wanting familiar email production with progressively deeper automation and audience tools. | Request pricingcontacts and monthly sends VAT basis not stated quote | 37–100/100 documented fit37% evidence coverage | Details ↗ |
Spotler Marketing Cloud Spotler Marketing Cloud B2B teams that want UK support and connected lead nurturing. | Request pricingselected products and usage VAT basis not stated quote | 12–100/100 documented fit12% evidence coverage | Details ↗ |
Prices retain their original currency, billing basis and VAT status. Check the evidence and plan requirements before buying.
| Capability & demo question | Omnisend69–100/100 documented fit | ActiveCampaign56–100/100 documented fit | Klaviyo52–98/100 documented fit | Brevo51–100/100 documented fit | Dotdigital48–100/100 documented fit | Force2448–100/100 documented fit | GetResponse44–100/100 documented fit | Pulseem42–100/100 documented fit | Mailchimp37–100/100 documented fit | Spotler Marketing Cloud12–100/100 documented fit |
|---|---|---|---|---|---|---|---|---|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Store events trigger prebuilt flows. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Store events and profile changes can trigger flows with entry filters. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Cart, order and list-entry triggers are documented. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Customer events trigger marketing messages. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Triggered activity and journeys are documented. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Journeys respond to purchase and custom events. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported SMS workflows include birthday, order and abandoned-basket events. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Signup, group and purchase events can start a filtered flow. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Triggered email campaigns are documented. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Automation splits are listed. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported If/Else branches evaluate behaviour, custom fields, tags and tracked events. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Conditional splits can inspect predicted channel affinity. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Conditional splits route by selected criteria. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Branch on campaign engagement, customer fields, purchases, segments or preferences. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Instant or delayed decisions route contacts by behaviour and customer data. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Conditional workflows split customer journeys. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed branching on clicks and purchases. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Conditional splits select paths using up to five conditions. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Delay steps run from minutes to months in the store time zone. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Wait by duration, date, time or condition, with optional timeout. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Follow-ups can run after a time delay. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Time delay and wait-until steps are available. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Program delay nodes control when contacts proceed to the next action. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Delay for a duration, until a date, or within an allowed sending window. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Wait supports durations, set dates and contact-local timing. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed a two-day wait in a welcome journey. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Time-delay and wait-for-trigger rules delay subsequent actions. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ✓ Supported One journey combines email, SMS and push. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Cross-channel packages combine marketing channels. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Flows can route across email, SMS and other enabled channels. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Email, SMS, WhatsApp and web are coordinated. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Email and personalised SMS are included in the platform. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported The SMS page documents email, SMS, push and WhatsApp workflows. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Email and approved SMS messages can run in the same flow. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ✓ Supported Each block displays interacting and skipped contacts, filterable by date. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Programme analytics expose progression at individual nodes. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Segment and campaign reports are documented; node-level detail unverified. 0.0–7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Each element shows entered, current and departed contact counts. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ✓ Supported Continuously checked exit conditions remove contacts after qualifying events. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Jump To and end-automation actions let conversion conditions stop earlier nurturing. 4.0 / 4.0 pointsEvidence ↗ | ◐ Limited Profile filters skip conversion-ineligible actions but do not remove the profile from the flow. 2.0 / 4.0 pointsEvidence ↗ | ✓ Supported Exit conditions can remove eligible contacts. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Configured exit events remove contacts from a flow. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ✓ Supported Frequency rules control whether and when contacts can enter a workflow again. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Choose no repeat entry or a minimum interval in hours, days or weeks. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Restart and re-entry are configurable. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Choose one-time entry or repeat enrolment after a minimum entry/completion interval. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ✓ Supported Behaviour changes audience membership. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Profile events update audience eligibility. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Segment conditions combine engagement, order data, exclusions and AND/OR logic. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Automated segments update from real-time data. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Behaviour and tags update eligible groups. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed automatically updating behavioural groups. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Data-driven lead segmentation is described; refresh timing needs validation. 0.0–4.0 / 4.0 pointsEvidence ↗ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Automation can increase, decrease, reset or replace a contact score. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Lead scoring is documented. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Automation can add, subtract, replace or clear contact scores. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported CRM add-ons create deals, change owner and preserve contact/deal notes. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified CRM integrations are documented; assignment and context mapping need validation. 0.0–4.0 / 4.0 pointsEvidence ↗ | ? Not verified CRM-connected sales/marketing alignment is described; assignment rules need a demo. 0.0–4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Connected sales and marketing data is documented; owner-routing specifics unverified. 0.0–4.0 / 4.0 pointsEvidence ↗ |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Automation supports API/webhook connections. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Generated workflows can include webhook steps. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ✓ Supported Automation A/B tests are listed. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Percentage splits support alternative paths. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Automated marketing supports campaign experiments. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Automation paths can be tested. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Wait-until day/time conditions control when the next action runs. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Sending windows can defer messages. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Send windows restrict days, hours and contacts processed per hour. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Wait can restrict onward processing to selected weekdays and times. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ✓ Supported Channel settings separately check email, SMS and push subscription status. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Marketing stages respect subscription preferences; transactional stages intentionally use different rules. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ✓ Supported Frequency and Skip Contacts settings prevent unwanted repeat or overlapping flows. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Smart Sending skips recent same-channel recipients; re-entry settings separately govern repeat flows. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ✓ Supported Automation reports expose contacts' progress and skips for workflow troubleshooting. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ✓ Supported Content creators can edit content without permission to activate live automations. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Content creators can edit content without permission to activate live automations. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Authors can edit flows but cannot turn them on or resume them. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Prompts generate editable journeys. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Aura drafts editable trigger, wait and action steps; filters/content require completion. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Predictive sending supports engagement-led timing. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI predicts the customer's preferred channel. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Aura provides predictive sending and product recommendations. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported PulsyAI documents personalised send-time decisions. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Predictive customer analysis is offered across the suite; journey activation needs verification. 0.0–5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Custom AI agents can assist reporting. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported MCP enables questions against campaign data. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Pulsy analyst uses campaign data for recommendations. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported AI analytics supports questions about channel data. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Focus on up to three products →ASK BETTER QUESTIONS
Before you buy marketing automation software.
What to look for
- Sketch entry, exit and re-entry rules before requesting a demo.
- Have the supplier run the same five test contacts through your flow.
- Assign an owner to every external integration and every live journey.
What changes the cost
- Contacts, events and messaging volume.
- CRM connectors, onboarding and implementation.
- AI credits and premium orchestration features.
What to watch out for
- Sending duplicate reminders from separate journeys.
- Mistaking a template library for advanced branching.
- Ignoring failed external actions until customers complain.
Common questions
How does this differ from email marketing?
The comparison places more weight on how data and actions move across a complete journey, including other channels and sales handovers.
Do more branches make automation better?
Only when they represent real decisions. A maintainable journey with clear exits is often more useful than a sprawling diagram.
Does an add-on lose feature points?
No. Verified complete behaviour receives credit; the extra charge is recorded as a buying consideration.