UK SOFTWARE PROFILE
Klaviyo
Commerce-focused customer data and messaging platform with real-time audiences and predictive channel selection.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation ↗
52–98/100 documented fit54% evidence coverageCompare in this category ↗SMS marketing ↗
18–100/100 documented fit18% evidence coverageCompare in this category ↗Ecommerce marketing ↗
45–100/100 documented fit45% evidence coverageCompare in this category ↗Pricing & practicalities
Model your total cost ↗Published starting point
Email marketing
Request pricingConfigured marketing plans · active profile and messaging volume · quote billing
VAT basis not stated
Use the UK configurator for profile count and channel credits; no single rate was verified.
Check current price ↗Marketing automation
Request pricingConfigured marketing plans · active profile and messaging volume · quote billing
VAT basis not stated
Use the UK configurator for profile count and channel credits; no single rate was verified.
Check current price ↗SMS marketing
Request pricingConfigured marketing plans · active profile and messaging volume · quote billing
VAT basis not stated
Use the UK configurator for profile count and channel credits; no single rate was verified.
Check current price ↗Ecommerce marketing
Request pricingConfigured marketing plans · active profile and messaging volume · quote billing
VAT basis not stated
Use the UK configurator for profile count and channel credits; no single rate was verified.
Check current price ↗Consider before choosing
- Predictive usefulness depends on the available customer history.
- Multiple channel and product subscriptions may be needed.
Connected workflows
- Connected stores
- APIs
- Advertising audiences
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
AI builds audiences from prompts and predicts value, churn and preferred channels.
Documented capabilities
- Natural-language segments
- Predicted lifetime value and next order
- Channel affinity
Plans, limits & questions
- Channel affinity needs at least two active channels.
- Prediction eligibility and training history should be checked on the actual store.
Feature-by-feature evidence
Email marketing — 20 scored checks
| Capability & demo question | Klaviyo16–100/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ✓ Supported Combined engagement and purchase conditions update in real time. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ✓ Supported Content creators can prepare content but cannot send or schedule live campaigns. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ✓ Supported Segments AI translates audience instructions. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation — 20 scored checks
| Capability & demo question | Klaviyo52–98/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Store events and profile changes can trigger flows with entry filters. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Conditional splits can inspect predicted channel affinity. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Follow-ups can run after a time delay. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ✓ Supported Flows can route across email, SMS and other enabled channels. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ◐ Limited Profile filters skip conversion-ineligible actions but do not remove the profile from the flow. 2.0 / 4.0 pointsEvidence ↗ |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ✓ Supported Choose no repeat entry or a minimum interval in hours, days or weeks. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ✓ Supported Profile events update audience eligibility. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ✓ Supported Smart Sending skips recent same-channel recipients; re-entry settings separately govern repeat flows. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ✓ Supported Content creators can edit content without permission to activate live automations. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ✓ Supported AI predicts the customer's preferred channel. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
SMS marketing — 20 scored checks
| Capability & demo question | Klaviyo18–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ✓ Supported SMS targeting uses profile and purchase events. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ✓ Supported Segments trigger automated SMS flows. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ✓ Supported Sending and account settings are restricted by the assigned user role. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ✓ Supported Prompt-built segments can target SMS. 5.0 / 5.0 pointsEvidence ↗ |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Ecommerce marketing — 20 scored checks
| Capability & demo question | Klaviyo45–100/100 documented fit |
|---|---|
Core workflowStore and order synchronisation7.0 points availableAsk in the demoConnect a supported store and inspect a customer, order and product record. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowAbandoned-basket recovery7.0 points availableAsk in the demoTrigger a reminder after a test basket is left incomplete. | ✓ Supported Checkout-triggered flows filter out people who purchased after entry. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPost-purchase workflows7.0 points availableAsk in the demoStart a follow-up from a completed order. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPurchase-based customer segments7.0 points availableAsk in the demoSelect repeat buyers by spend or purchase history. | ✓ Supported Segments combine purchases, spend and profile conditions. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowAttributed revenue reporting7.0 points availableAsk in the demoInspect a campaign's attributed orders and reporting window. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthBrowse-abandonment journeys4.0 points availableAsk in the demoTrigger a message from viewed products without a basket. | ✓ Supported Viewed-product flows can exclude contacts who subsequently checked out or purchased. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthUnique discount codes4.0 points availableAsk in the demoGenerate or sync a customer-specific code and show expiry rules. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProduct recommendation blocks4.0 points availableAsk in the demoPopulate an email with products chosen for that customer. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthBack-in-stock messaging4.0 points availableAsk in the demoNotify an eligible subscriber when a product becomes available. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthWin-back or replenishment4.0 points availableAsk in the demoTrigger a message based on time since purchase. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPurchase-sensitive reminder suppression4.0 points availableAsk in the demoComplete the order and verify further basket reminders stop. | ✓ Supported A zero-orders-since-entry filter is rechecked before each send action. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCoordinated email and SMS4.0 points availableAsk in the demoRun email and SMS steps from the same shopping journey. | ✓ Supported Channel-affinity flows coordinate email and SMS. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTargeted forms or pop-ups4.0 points availableAsk in the demoShow different signup offers based on visitor or page conditions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthJourney or campaign experiments4.0 points availableAsk in the demoRun a split and compare orders as well as clicks. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCustomer lifecycle or value analysis4.0 points availableAsk in the demoIdentify high-value and lapsed customer groups from order history. | ✓ Supported RFM and predicted value support customer groups. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthOrder and engagement data export5.0 points availableAsk in the demoExport relevant customer events for independent analysis. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthStore or team access controls5.0 points availableAsk in the demoRestrict who can change campaigns or access store customer data. | ✓ Supported Roles restrict campaign activation and access to customer exports. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted commerce content5.0 points availableAsk in the demoDraft editable product-focused email or message content. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive customer or product decisions5.0 points availableAsk in the demoShow churn, next-purchase or product recommendations driven by customer data. | ✓ Supported Predicts churn, lifetime value and next purchase. 5.0 / 5.0 pointsEvidence ↗ |
AIAI commerce audience or analysis5.0 points availableAsk in the demoBuild an order-based audience or interpret store campaign results in natural language. | ✓ Supported Prompts build order-based audiences. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.