UK SOFTWARE PROFILE
Omnisend
Store-oriented email, SMS and push marketing with prebuilt recovery flows and prompt-based audience building.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation ↗
69–100/100 documented fit69% evidence coverageCompare in this category ↗SMS marketing ↗
25–100/100 documented fit25% evidence coverageCompare in this category ↗Ecommerce marketing ↗
53–100/100 documented fit53% evidence coverageCompare in this category ↗Pricing & practicalities
Model your total cost ↗Published starting point
Email marketing
£0.00Free · month within free allowances · free billing
VAT not applicable
Free includes 500 monthly emails; paid plans and SMS are separately configured. GBP is a listed currency.
Check current price ↗Marketing automation
£0.00Free · month within free allowances · free billing
VAT not applicable
Free includes 500 monthly emails; paid plans and SMS are separately configured. GBP is a listed currency.
Check current price ↗SMS marketing
£0.00Free · month within free allowances · free billing
VAT not applicable
Free includes 500 monthly emails; paid plans and SMS are separately configured. GBP is a listed currency.
Check current price ↗Ecommerce marketing
£0.00Free · month within free allowances · free billing
VAT not applicable
Free includes 500 monthly emails; paid plans and SMS are separately configured. GBP is a listed currency.
Check current price ↗Consider before choosing
- Paid-contact definitions include some non-subscribed automation recipients.
- SMS credits and email fair-use limits require volume planning.
Connected workflows
- Shopify
- WooCommerce
- Wix
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
AI assists email drafting, forms, audiences and questions about performance.
Documented capabilities
- Email content
- Prompt-based behavioural segments
- Reporting questions
Plans, limits & questions
- Verify quotas and eligibility for the selected subscription.
- AI suggestions need review against store data.
Feature-by-feature evidence
Email marketing — 20 scored checks
| Capability & demo question | Omnisend51–100/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ✓ Supported Email designs and templates are supported. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ✓ Supported Click and purchase groups update automatically. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ✓ Supported Signup triggers can start a sequence of delayed email messages. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ✓ Supported A/B testing is listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ✓ Supported Conditional blocks are listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ✓ Supported Conditional splits combine message behaviour, customer properties and trigger events. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ✓ Supported Configure conversion exit conditions and a delay before repeat entry. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ✓ Supported Content creators can prepare content but cannot send or schedule live campaigns. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported AI drafts email content. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ✓ Supported Prompts create audiences from behaviour. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation — 20 scored checks
| Capability & demo question | Omnisend69–100/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Store events trigger prebuilt flows. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Automation splits are listed. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Delay steps run from minutes to months in the store time zone. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ✓ Supported One journey combines email, SMS and push. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ✓ Supported Each block displays interacting and skipped contacts, filterable by date. 7.0 / 7.0 pointsEvidence ↗ |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ✓ Supported Continuously checked exit conditions remove contacts after qualifying events. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ✓ Supported Frequency rules control whether and when contacts can enter a workflow again. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ✓ Supported Behaviour changes audience membership. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ✓ Supported Automation A/B tests are listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ✓ Supported Channel settings separately check email, SMS and push subscription status. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ✓ Supported Frequency and Skip Contacts settings prevent unwanted repeat or overlapping flows. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ✓ Supported Automation reports expose contacts' progress and skips for workflow troubleshooting. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ✓ Supported Content creators can edit content without permission to activate live automations. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
SMS marketing — 20 scored checks
| Capability & demo question | Omnisend25–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ✓ Supported Messages support personalised content. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ✓ Supported Behavioural groups can target messages. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ✓ Supported Store workflows include SMS steps. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ✓ Supported Sending and account settings are restricted by the assigned user role. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ✓ Supported AI constructs behavioural audiences. 5.0 / 5.0 pointsEvidence ↗ |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Ecommerce marketing — 20 scored checks
| Capability & demo question | Omnisend53–100/100 documented fit |
|---|---|
Core workflowStore and order synchronisation7.0 points availableAsk in the demoConnect a supported store and inspect a customer, order and product record. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowAbandoned-basket recovery7.0 points availableAsk in the demoTrigger a reminder after a test basket is left incomplete. | ✓ Supported Basket-recovery flows are provided. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPost-purchase workflows7.0 points availableAsk in the demoStart a follow-up from a completed order. | ✓ Supported Post-order flows are provided. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPurchase-based customer segments7.0 points availableAsk in the demoSelect repeat buyers by spend or purchase history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowAttributed revenue reporting7.0 points availableAsk in the demoInspect a campaign's attributed orders and reporting window. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthBrowse-abandonment journeys4.0 points availableAsk in the demoTrigger a message from viewed products without a basket. | ✓ Supported Browse-recovery flows are provided. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthUnique discount codes4.0 points availableAsk in the demoGenerate or sync a customer-specific code and show expiry rules. | ✓ Supported Dynamic discount codes are listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthProduct recommendation blocks4.0 points availableAsk in the demoPopulate an email with products chosen for that customer. | ✓ Supported Product recommendation blocks are listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthBack-in-stock messaging4.0 points availableAsk in the demoNotify an eligible subscriber when a product becomes available. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthWin-back or replenishment4.0 points availableAsk in the demoTrigger a message based on time since purchase. | ✓ Supported Win-back flows are provided. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPurchase-sensitive reminder suppression4.0 points availableAsk in the demoComplete the order and verify further basket reminders stop. | ✓ Supported Order-based exit conditions stop contacts partway through a reminder flow. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCoordinated email and SMS4.0 points availableAsk in the demoRun email and SMS steps from the same shopping journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted forms or pop-ups4.0 points availableAsk in the demoShow different signup offers based on visitor or page conditions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthJourney or campaign experiments4.0 points availableAsk in the demoRun a split and compare orders as well as clicks. | ✓ Supported Automation testing is listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCustomer lifecycle or value analysis4.0 points availableAsk in the demoIdentify high-value and lapsed customer groups from order history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder and engagement data export5.0 points availableAsk in the demoExport relevant customer events for independent analysis. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthStore or team access controls5.0 points availableAsk in the demoRestrict who can change campaigns or access store customer data. | ✓ Supported Roles restrict campaign activation and access to customer exports. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted commerce content5.0 points availableAsk in the demoDraft editable product-focused email or message content. | ✓ Supported AI drafts ecommerce emails. 5.0 / 5.0 pointsEvidence ↗ |
AIPredictive customer or product decisions5.0 points availableAsk in the demoShow churn, next-purchase or product recommendations driven by customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI commerce audience or analysis5.0 points availableAsk in the demoBuild an order-based audience or interpret store campaign results in natural language. | ✓ Supported AI builds purchase-based audiences. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.