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SMS marketing / YOUR COMPARISON
31% evidence coverage
With AI excluded: 31–100/100
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configured contact/send volume · VAT basis not stated
Teams coordinating email with transactional events and WhatsApp follow-ups.
Official SMS guidance documents UK delivery, sender restrictions and +44 virtual numbers for Professional/Enterprise. Confirm commercial and processing terms.
The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.
| Capability & demo question | Brevo31–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ✓ Supported Template language inserts contact attributes into SMS. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ✓ Supported Reports identify recipients behind delivery and failure metrics. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ✓ Supported UK branded IDs and +44 virtual numbers are documented; virtual numbers require eligible plans. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ✓ Supported Campaign audiences use lists, segments and selected conditions. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ✓ Supported Click reports expose contacts and linked activity; this is not SMS-open tracking. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ✓ Supported Aura drafts SMS campaign content. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.