YOUR PRIORITIES. YOUR SHORTLIST.
Select up to three products in one category. See the evidence, change the priorities and understand every point.
WhatsApp Business platforms / YOUR COMPARISON
16% evidence coverage
With AI excluded: 13–100/100
Request pricing
platform plus channel usage · VAT basis not stated
Retail and established marketing teams coordinating several channels and data sources.
Official site identifies a London registered office and UK customer deployments; verify the contract's processing terms.
The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.
| Capability & demo question | Dotdigital16–100/100 documented fit |
|---|---|
Core workflowBusiness account onboarding7.0 points availableAsk in the demoShow how the business account and number are connected. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowApproved-template management7.0 points availableAsk in the demoCreate or select a template and show its approval state. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTargeted broadcasts7.0 points availableAsk in the demoSend an approved message to a selected audience. | ✓ Supported WhatsApp marketing campaigns are a documented channel. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowShared conversation inbox7.0 points availableAsk in the demoLet two staff members see a customer's conversation history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowInteractive and rich messages7.0 points availableAsk in the demoSend media and response buttons in an eligible template. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthAssignment and conversation status4.0 points availableAsk in the demoAssign a conversation, tag it and close it without losing history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based messaging4.0 points availableAsk in the demoTrigger a WhatsApp message after an enquiry or purchase event. | ✓ Supported WhatsApp participates in customer journeys. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthConditional workflow paths4.0 points availableAsk in the demoRoute different incoming requests to separate workflows. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthService-window handling4.0 points availableAsk in the demoShow what staff can send when the customer-service window has expired. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthChannel consent and suppression4.0 points availableAsk in the demoRecord WhatsApp permission and prevent a later broadcast after withdrawal. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCRM context or synchronisation4.0 points availableAsk in the demoShow customer or order details alongside a conversation. | ? Not verified Unified customer data is documented; the live inbox context needs a demo. 0.0–4.0 / 4.0 pointsEvidence ↗ |
Workflow depthMessage or conversation API4.0 points availableAsk in the demoSend or retrieve messages programmatically. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessage-status webhooks4.0 points availableAsk in the demoDeliver a message or reply event to another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAutomation-to-human handover4.0 points availableAsk in the demoMove a conversation to a person with the previous context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and conversation reporting4.0 points availableAsk in the demoSeparate failed delivery, responses and team response times. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTeam access controls5.0 points availableAsk in the demoRestrict agent access to another team's conversations. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthConversation or event export5.0 points availableAsk in the demoExport a customer's relevant conversation records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted message writing5.0 points availableAsk in the demoGenerate an editable WhatsApp template or reply. | ✓ Supported Content Agent generates cross-channel copy. 5.0 / 5.0 pointsEvidence ↗ |
AIGrounded AI answers5.0 points availableAsk in the demoAnswer a customer question from approved business knowledge. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI qualification or summarisation5.0 points availableAsk in the demoQualify an enquiry or summarise it before a human handover. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.