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Email marketing / YOUR COMPARISON
72% evidence coverage
With AI excluded: 73–100/100
Request pricing
contacts and monthly sends · VAT basis not stated
UK businesses wanting familiar email production with progressively deeper automation and audience tools.
Mailchimp documents UK SMS availability and offers its English email platform to UK businesses; request applicable UK pricing.
51% evidence coverage
With AI excluded: 48–100/100
£0.00
month within free allowances · VAT not applicable
Online retailers wanting a joined-up set of common shopping journeys.
GBP appears in the pricing selector; UK contracting, support and SMS number routes still need confirmation.
The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.
| Capability & demo question | Mailchimp72–100/100 documented fit | Omnisend51–100/100 documented fit |
|---|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Email designs and templates are supported. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ✓ Supported Nested AND/OR conditions combine engagement and purchase criteria; advanced segments refresh automatically. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Click and purchase groups update automatically. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ✓ Supported Signup triggers, delays and email actions build timed welcome sequences. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Signup triggers can start a sequence of delayed email messages. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ✓ Supported Reports show successful deliveries, clicks, bounces and unsubscribes, with recipient-level activity views. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ✓ Supported Unsubscribes block marketing within an audience; separate audiences need coordinated suppression. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ✓ Supported Authenticate a sending domain using provider-supplied DNS records. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported A/B testing is listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ✓ Supported Show or hide content using audience fields, groups or tags. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Conditional blocks are listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ✓ Supported Conditional paths and timed or condition-based waits personalise follow-up journeys. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Conditional splits combine message behaviour, customer properties and trigger events. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ✓ Supported Map custom audience fields and update existing contacts; deduplication is audience-specific. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ✓ Supported Retrieve recipient opens, clicks and bounces; response includes email and audience identifiers. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Configure conversion exit conditions and a delay before repeat entry. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ✓ Supported Authors can prepare campaigns while send and schedule permissions remain with higher roles. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Content creators can prepare content but cannot send or schedule live campaigns. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ✓ Supported Preview desktop/mobile rendering and send test emails before launch. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ✓ Supported Export recipients grouped by campaign activity, including clicks, bounces and unsubscribes. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported Intuit AI drafts email content from prompts in the campaign editor. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI drafts email content. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ✓ Supported Predicts campaign sending time; unavailable for automated email messages. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Prompts create audiences from behaviour. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.