YOUR PRIORITIES. YOUR SHORTLIST.

Make the comparison yours.

Select up to three products in one category. See the evidence, change the priorities and understand every point.

1. Choose a category

2. Choose up to three products

Only products in the same category can be compared.

Product 1Product 2Product 3

3. Set what matters to youCore workflowWorkflow depthAI

Standard weights total 100 points, including 15 for AI. Your choices are normalised back to 100.

SMS marketing / YOUR COMPARISON

The fit, side by side.

Sorted by your documented score

Pulseem ↗

40–100/100

40% evidence coverage

With AI excluded: 47–100/100

Request pricing
UK account and channel usage · VAT basis not stated

Teams seeking coordinated customer messaging and willing to verify the UK commercial and delivery setup.

English support does not establish UK contracting, data location, number provisioning or destination coverage. Obtain a UK deployment proposal.

Dotdigital ↗

36–100/100

36% evidence coverage

With AI excluded: 31–100/100

Request pricing
platform plus channel usage · VAT basis not stated

Retail and established marketing teams coordinating several channels and data sources.

Official site identifies a London registered office and UK customer deployments; verify the contract's processing terms.

The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.

SMS marketing: feature evidence and contribution to the score
Capability & demo question	Pulseem40–100/100 documented fit	Dotdigital36–100/100 documented fit
Core workflowBulk campaign sending7.0 points available Ask in the demo Send a scheduled campaign to a selected contact group.	✓ Supported Lists and scheduled campaigns are documented. 7.0 / 7.0 pointsEvidence ↗	✓ Supported Targeted SMS campaign creation is documented. 7.0 / 7.0 pointsEvidence ↗
Core workflowPersonalised message fields7.0 points available Ask in the demo Preview personalised content for several contacts before sending.	✓ Supported Personalised SMS content is supported. 7.0 / 7.0 pointsEvidence ↗	✓ Supported Customer data personalises SMS campaigns. 7.0 / 7.0 pointsEvidence ↗
Core workflowDelivery-status reporting7.0 points available Ask in the demo Inspect delivered and failed message statuses for individual recipients.	✓ Supported Per-message sending status is described; this does not prove reads. 7.0 / 7.0 pointsEvidence ↗	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Core workflowTwo-way SMS handling7.0 points available Ask in the demo Receive a customer reply and show where staff respond.	✓ Supported Virtual numbers support replies and two-way chatbot interactions; UK numbers unverified. 7.0 / 7.0 pointsEvidence ↗	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Core workflowOperational opt-out suppression7.0 points available Ask in the demo Send an opt-out reply and show the next campaign excludes the number.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points
Workflow depthDocumented UK sender options4.0 points available Ask in the demo Show the UK number or sender ID options available on the proposed contract.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthTargeted audience selection4.0 points available Ask in the demo Select customers using attributes or connected events.	✓ Supported Distribution groups can be imported and organised. 4.0 / 4.0 pointsEvidence ↗	✓ Supported SMS audiences use profile and behavioural data. 4.0 / 4.0 pointsEvidence ↗
Workflow depthScheduling and time controls4.0 points available Ask in the demo Schedule a send and cancel it before dispatch.	? Not verified Scheduled sends are documented; cancellation behaviour is unverified. 0.0–4.0 / 4.0 pointsEvidence ↗	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthEncoding and segment costs4.0 points available Ask in the demo Preview the charge when a long message or emoji changes the number of segments.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthTracked message links4.0 points available Ask in the demo Show recipient-level link clicks without claiming SMS-open tracking.	✓ Supported Reports identify recipients who clicked a link. 4.0 / 4.0 pointsEvidence ↗	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthProgrammatic sending4.0 points available Ask in the demo Send a message from an API and retrieve the result.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthDelivery and reply webhooks4.0 points available Ask in the demo Receive asynchronous status or inbound-reply events in another system.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthEvent-based SMS journeys4.0 points available Ask in the demo Trigger a reminder or recovery message from customer activity.	✓ Supported Purchase and basket events can trigger SMS. 4.0 / 4.0 pointsEvidence ↗	✓ Supported SMS can be triggered within customer journeys. 4.0 / 4.0 pointsEvidence ↗
Workflow depthShared reply ownership4.0 points available Ask in the demo Assign an incoming reply to the right colleague.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points
Workflow depthSpend visibility or limits4.0 points available Ask in the demo Show usage charges and the account's available credit or spend control.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points	✓ Supported PAYG rate cards, usage and spend alerts are documented. 4.0 / 4.0 pointsEvidence ↗
Workflow depthMessaging permissions5.0 points available Ask in the demo Restrict campaign sending or access to sensitive contact lists.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points
Workflow depthRecipient-level export5.0 points available Ask in the demo Export campaign recipients with statuses and timestamps.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points
AIAI-assisted SMS drafting5.0 points available Ask in the demo Draft and edit a concise message for a named audience.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points	✓ Supported Content Agent generates messaging for channels including SMS. 5.0 / 5.0 pointsEvidence ↗
AIAI-assisted audience selection5.0 points available Ask in the demo Build or recommend an SMS audience using customer data.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points	✓ Supported Segment Agent builds cross-channel audiences. 5.0 / 5.0 pointsEvidence ↗
AIAI messaging insight5.0 points available Ask in the demo Ask the system to interpret campaign results or suggest a next step.	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points	? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points

“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Make the comparison yours.

The fit, side by side.

Pulseem ↗

Dotdigital ↗

Inside the feature comparison