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Ecommerce marketing / YOUR COMPARISON
47% evidence coverage
With AI excluded: 44–100/100
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platform plus channel usage · VAT basis not stated
Retail and established marketing teams coordinating several channels and data sources.
Official site identifies a London registered office and UK customer deployments; verify the contract's processing terms.
The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.
| Capability & demo question | Dotdigital47–100/100 documented fit |
|---|---|
Core workflowStore and order synchronisation7.0 points availableAsk in the demoConnect a supported store and inspect a customer, order and product record. | ? Not verified Commerce integrations are listed; field-level sync requires testing. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Core workflowAbandoned-basket recovery7.0 points availableAsk in the demoTrigger a reminder after a test basket is left incomplete. | ✓ Supported Cart-abandonment journeys are provided. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPost-purchase workflows7.0 points availableAsk in the demoStart a follow-up from a completed order. | ✓ Supported Post-purchase journeys are provided. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPurchase-based customer segments7.0 points availableAsk in the demoSelect repeat buyers by spend or purchase history. | ✓ Supported Order and behavioural data drive audiences. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowAttributed revenue reporting7.0 points availableAsk in the demoInspect a campaign's attributed orders and reporting window. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthBrowse-abandonment journeys4.0 points availableAsk in the demoTrigger a message from viewed products without a basket. | ✓ Supported Browse-abandonment triggers are documented. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthUnique discount codes4.0 points availableAsk in the demoGenerate or sync a customer-specific code and show expiry rules. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProduct recommendation blocks4.0 points availableAsk in the demoPopulate an email with products chosen for that customer. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthBack-in-stock messaging4.0 points availableAsk in the demoNotify an eligible subscriber when a product becomes available. | ✓ Supported Back-in-stock journeys are documented. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthWin-back or replenishment4.0 points availableAsk in the demoTrigger a message based on time since purchase. | ✓ Supported Replenishment and re-engagement journeys are provided. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPurchase-sensitive reminder suppression4.0 points availableAsk in the demoComplete the order and verify further basket reminders stop. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCoordinated email and SMS4.0 points availableAsk in the demoRun email and SMS steps from the same shopping journey. | ✓ Supported Email and SMS operate across the same lifecycle. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTargeted forms or pop-ups4.0 points availableAsk in the demoShow different signup offers based on visitor or page conditions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthJourney or campaign experiments4.0 points availableAsk in the demoRun a split and compare orders as well as clicks. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCustomer lifecycle or value analysis4.0 points availableAsk in the demoIdentify high-value and lapsed customer groups from order history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder and engagement data export5.0 points availableAsk in the demoExport relevant customer events for independent analysis. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthStore or team access controls5.0 points availableAsk in the demoRestrict who can change campaigns or access store customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted commerce content5.0 points availableAsk in the demoDraft editable product-focused email or message content. | ✓ Supported Content Agent drafts customer messaging. 5.0 / 5.0 pointsEvidence ↗ |
AIPredictive customer or product decisions5.0 points availableAsk in the demoShow churn, next-purchase or product recommendations driven by customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI commerce audience or analysis5.0 points availableAsk in the demoBuild an order-based audience or interpret store campaign results in natural language. | ✓ Supported Segment Agent and MCP support audience and data exploration. 5.0 / 5.0 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.