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UK SOFTWARE PROFILE

Esendex

UK business messaging provider offering a web platform, APIs and assisted multi-channel deployments.

Evidence checked 15 Oct 2026 · Product-level research, not a hands-on review

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One product. Different jobs.

Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.

Pricing & practicalities

Model your total cost ↗

Published starting point

SMS marketing

£54.00

Starter — 500 messages · month, starting package · monthly billing
VAT basis not stated

From £54/month with 500 messages, API and virtual mobile number. Confirm tax, message segmentation and overage basis.

Check current price ↗

WhatsApp Business platforms

£54.00

Starter — 500 messages · month, starting package · monthly billing
VAT basis not stated

From £54/month with 500 messages, API and virtual mobile number. Confirm tax, message segmentation and overage basis.

Check current price ↗

Consider before choosing

  • WhatsApp and additional channels require a scoped package.
  • Voice and IVR products should not be assumed to provide an AI voice agent.

Connected workflows

  • SMS API
  • WhatsApp API
  • Email-to-SMS

Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.

BEHIND THE AI CLAIM

AI capabilities

Specific generative or predictive AI workflows were not verified in the reviewed pages.

Documented capabilities

    Plans, limits & questions

    • Ask for a live demonstration if AI is a requirement.
    AI evidence ↗

    Feature-by-feature evidence

    SMS marketing — 20 scored checks

    Inside the feature comparison

    ✓ Supported · ◐ Limited · − Not supported · ? Not verified

    SMS marketing: feature evidence and contribution to the score
    Capability & demo questionEsendex33–100/100 documented fit
    Core workflowBulk campaign sending7.0 points available
    Ask in the demo

    Send a scheduled campaign to a selected contact group.

    		✓ Supported

    Web campaigns support scheduled messaging.

    7.0 / 7.0 pointsEvidence ↗
    Core workflowPersonalised message fields7.0 points available
    Ask in the demo

    Preview personalised content for several contacts before sending.

    		✓ Supported

    Dynamic fields populate messages.

    7.0 / 7.0 pointsEvidence ↗
    Core workflowDelivery-status reporting7.0 points available
    Ask in the demo

    Inspect delivered and failed message statuses for individual recipients.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–7.0 / 7.0 points
    Core workflowTwo-way SMS handling7.0 points available
    Ask in the demo

    Receive a customer reply and show where staff respond.

    		✓ Supported

    SMS chat supports two-way conversations.

    7.0 / 7.0 pointsEvidence ↗
    Core workflowOperational opt-out suppression7.0 points available
    Ask in the demo

    Send an opt-out reply and show the next campaign excludes the number.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–7.0 / 7.0 points
    Workflow depthDocumented UK sender options4.0 points available
    Ask in the demo

    Show the UK number or sender ID options available on the proposed contract.

    		✓ Supported

    UK offer includes virtual number and sender ID.

    4.0 / 4.0 pointsEvidence ↗
    Workflow depthTargeted audience selection4.0 points available
    Ask in the demo

    Select customers using attributes or connected events.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthScheduling and time controls4.0 points available
    Ask in the demo

    Schedule a send and cancel it before dispatch.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthEncoding and segment costs4.0 points available
    Ask in the demo

    Preview the charge when a long message or emoji changes the number of segments.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthTracked message links4.0 points available
    Ask in the demo

    Show recipient-level link clicks without claiming SMS-open tracking.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthProgrammatic sending4.0 points available
    Ask in the demo

    Send a message from an API and retrieve the result.

    		✓ Supported

    SMS API integrates external systems.

    4.0 / 4.0 pointsEvidence ↗
    Workflow depthDelivery and reply webhooks4.0 points available
    Ask in the demo

    Receive asynchronous status or inbound-reply events in another system.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthEvent-based SMS journeys4.0 points available
    Ask in the demo

    Trigger a reminder or recovery message from customer activity.

    		✓ Supported

    Event triggers automate reminders and escalations.

    4.0 / 4.0 pointsEvidence ↗
    Workflow depthShared reply ownership4.0 points available
    Ask in the demo

    Assign an incoming reply to the right colleague.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthSpend visibility or limits4.0 points available
    Ask in the demo

    Show usage charges and the account's available credit or spend control.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthMessaging permissions5.0 points available
    Ask in the demo

    Restrict campaign sending or access to sensitive contact lists.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    Workflow depthRecipient-level export5.0 points available
    Ask in the demo

    Export campaign recipients with statuses and timestamps.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIAI-assisted SMS drafting5.0 points available
    Ask in the demo

    Draft and edit a concise message for a named audience.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIAI-assisted audience selection5.0 points available
    Ask in the demo

    Build or recommend an SMS audience using customer data.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIAI messaging insight5.0 points available
    Ask in the demo

    Ask the system to interpret campaign results or suggest a next step.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points

    “Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

    WhatsApp Business platforms — 20 scored checks

    Inside the feature comparison

    ✓ Supported · ◐ Limited · − Not supported · ? Not verified

    WhatsApp Business platforms: feature evidence and contribution to the score
    Capability & demo questionEsendex25–100/100 documented fit
    Core workflowBusiness account onboarding7.0 points available
    Ask in the demo

    Show how the business account and number are connected.

    		✓ Supported

    Business verification and number setup receive onboarding support.

    7.0 / 7.0 pointsEvidence ↗
    Core workflowApproved-template management7.0 points available
    Ask in the demo

    Create or select a template and show its approval state.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–7.0 / 7.0 points
    Core workflowTargeted broadcasts7.0 points available
    Ask in the demo

    Send an approved message to a selected audience.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–7.0 / 7.0 points
    Core workflowShared conversation inbox7.0 points available
    Ask in the demo

    Let two staff members see a customer's conversation history.

    		✓ Supported

    Central inbox shows agents and full conversation history.

    7.0 / 7.0 pointsEvidence ↗
    Core workflowInteractive and rich messages7.0 points available
    Ask in the demo

    Send media and response buttons in an eligible template.

    		✓ Supported

    Rich media and quick replies are supported.

    7.0 / 7.0 pointsEvidence ↗
    Workflow depthAssignment and conversation status4.0 points available
    Ask in the demo

    Assign a conversation, tag it and close it without losing history.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthEvent-based messaging4.0 points available
    Ask in the demo

    Trigger a WhatsApp message after an enquiry or purchase event.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthConditional workflow paths4.0 points available
    Ask in the demo

    Route different incoming requests to separate workflows.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthService-window handling4.0 points available
    Ask in the demo

    Show what staff can send when the customer-service window has expired.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthChannel consent and suppression4.0 points available
    Ask in the demo

    Record WhatsApp permission and prevent a later broadcast after withdrawal.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthCRM context or synchronisation4.0 points available
    Ask in the demo

    Show customer or order details alongside a conversation.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthMessage or conversation API4.0 points available
    Ask in the demo

    Send or retrieve messages programmatically.

    		✓ Supported

    WhatsApp is accessible through API.

    4.0 / 4.0 pointsEvidence ↗
    Workflow depthMessage-status webhooks4.0 points available
    Ask in the demo

    Deliver a message or reply event to another system.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthAutomation-to-human handover4.0 points available
    Ask in the demo

    Move a conversation to a person with the previous context.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthDelivery and conversation reporting4.0 points available
    Ask in the demo

    Separate failed delivery, responses and team response times.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–4.0 / 4.0 points
    Workflow depthTeam access controls5.0 points available
    Ask in the demo

    Restrict agent access to another team's conversations.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    Workflow depthConversation or event export5.0 points available
    Ask in the demo

    Export a customer's relevant conversation records.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIAI-assisted message writing5.0 points available
    Ask in the demo

    Generate an editable WhatsApp template or reply.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIGrounded AI answers5.0 points available
    Ask in the demo

    Answer a customer question from approved business knowledge.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points
    AIAI qualification or summarisation5.0 points available
    Ask in the demo

    Qualify an enquiry or summarise it before a human handover.

    		? Not verified

    Exact workflow not verified in the reviewed material; request a demonstration.

    0.0–5.0 / 5.0 points

    “Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

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