Zapier
UK SOFTWARE PROFILE
Zapier
Hosted app automation with branching workflows, AI-assisted building and shared operational controls on paid plans.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
Workflow automation
US$0.00Free · month within free allowances · free billing
VAT not applicable
Free includes 100 tasks and two-step workflows. Paid pricing scales with the task allocation.
Check current price ↗Consider before choosing
- Model actual task consumption for AI, connector and code steps.
- Replaying an entire workflow can repeat successful actions; failed-step replay behaves differently.
Connected workflows
- Cloud app connectors
- Webhooks
- MCP
- Code steps
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
Copilot helps build workflows; AI processing and MCP connect models with app actions.
Documented capabilities
- Workflow drafting
- AI processing steps
- MCP tool connections
Plans, limits & questions
- Several editor AI features are labelled beta.
- AI model tiers can change task consumption.
Feature-by-feature evidence
Workflow automation — 20 scored checks
| Capability & demo question | Zapier54–100/100 documented fit |
|---|---|
Core workflowApplication connectors7.0 points availableAsk in the demoRead from one required application and write to another. | ✓ Supported App triggers connect to subsequent actions. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowWebhook-triggered workflows7.0 points availableAsk in the demoReceive a structured event and use its fields in subsequent steps. | ✓ Supported Paid plans include webhook workflows. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional branches7.0 points availableAsk in the demoRoute different inputs through distinct processing paths. | ✓ Supported Multi-step workflows support logic branches. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowData mapping and transformation7.0 points availableAsk in the demoTransform dates, numbers and nested fields before writing a record. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowExecution history7.0 points availableAsk in the demoInspect input, output and errors for a specific run. | ✓ Supported History records per-step statuses. 7.0 / 7.0 pointsEvidence ↗ |
Workflow depthControlled retry or replay4.0 points availableAsk in the demoRetry a failed step without rerunning completed side effects unnecessarily. | ✓ Supported Failed-step replay skips previously successful actions. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthExplicit error routes4.0 points availableAsk in the demoHandle an error with a defined fallback or alert. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthIteration and aggregation4.0 points availableAsk in the demoProcess a list and collect the results into one output. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthScheduled execution4.0 points availableAsk in the demoRun a workflow on a defined schedule and explain timezone behaviour. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCustom code or API requests4.0 points availableAsk in the demoCall an unsupported API or use code for a transformation. | ✓ Supported Code steps have plan-specific runtime allowances. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthReusable sub-workflows4.0 points availableAsk in the demoReuse a maintained workflow from more than one process. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDuplicate-event protection4.0 points availableAsk in the demoDemonstrate a designed check that prevents duplicate downstream records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthManaged credentials4.0 points availableAsk in the demoRotate a connection without exposing its secret to every editor. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthWorkspace permissions4.0 points availableAsk in the demoRestrict editing and access to another team's workflows. | ✓ Supported Team and Enterprise offer shared administrative controls. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthVersion history or deployment controls4.0 points availableAsk in the demoRestore a prior configuration or promote a tested version. | ✓ Supported Paid plans include version control. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthAlerts and operational monitoring5.0 points availableAsk in the demoNotify an owner of a failed or stopped workflow. | ✓ Supported Error notifications follow exhausted automatic replay attempts. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthPortable workflow definition5.0 points availableAsk in the demoExport or manage a workflow definition for backup and review. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AINatural-language workflow drafting5.0 points availableAsk in the demoDescribe the process and inspect the generated workflow. | ✓ Supported Copilot assists workflow construction. 5.0 / 5.0 pointsEvidence ↗ |
AIAI processing within a workflow5.0 points availableAsk in the demoExtract or classify an input and validate the structured output. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AITool-using AI agents5.0 points availableAsk in the demoLet an agent choose from restricted tools within the automation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.