UK SOFTWARE PROFILE
Pipedrive
Sales-focused CRM with sequenced follow-up, revenue forecasting and progressively deeper lead routing and permissions.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost โPublished starting point
CRM software
โฌ14.00Lite ยท seat/month ยท annual billing
excl. VAT
The live page displayed โฌ14 per seat/month with โฌ168 annual payment. This is not a verified GBP quote.
Check current price โConsider before choosing
- Required fields, lead routing and AI email tools sit above the entry plan.
- Optional campaign, project and document products affect the complete price.
Connected workflows
- Gmail
- Outlook
- Zapier
- Zoom
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
Nova meeting intelligence and prompted reports accompany plan-dependent AI email tools.
Documented capabilities
- Meeting transcripts and proposed CRM updates
- Prompt-based reports
- Email drafting and summarising
Plans, limits & questions
- Check seat entitlements and recording arrangements.
- Suggested updates still require review.
Feature-by-feature evidence
CRM software โ 20 scored checks
| Capability & demo question | Pipedrive62โ100/100 documented fit |
|---|---|
Core workflowContacts linked to organisations7.0 points availableAsk in the demoCreate a person, link them to an organisation and show their shared activity history. | โ Supported Contacts retain interaction timelines. 7.0 / 7.0 pointsEvidence โ |
Core workflowCustom sales pipelines7.0 points availableAsk in the demoCreate stages with probabilities and move a deal through them. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ7.0 / 7.0 points |
Core workflowTwo-way email history7.0 points availableAsk in the demoSend and receive an email and show both against the correct contact. | โ Supported Growth synchronises Gmail, Outlook and company email. 7.0 / 7.0 pointsEvidence โ |
Core workflowOwned follow-up tasks7.0 points availableAsk in the demoAssign a dated follow-up to another seller and show their overdue queue. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ7.0 / 7.0 points |
Core workflowPipeline and activity reporting7.0 points availableAsk in the demoFilter open pipeline by owner and expected closing month. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ7.0 / 7.0 points |
Workflow depthDuplicate merge4.0 points availableAsk in the demoImport a duplicate and merge it without discarding useful history. | โ Supported Review suspected duplicate people or organisations and merge their information. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRequired stage-specific fields4.0 points availableAsk in the demoPrevent a deal entering proposal stage until required information is entered. | โ Supported Premium supports required pipeline fields. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRule-based lead assignment4.0 points availableAsk in the demoRoute two enquiries to different owners based on territory or value. | โ Supported Premium automatically routes captured leads. 4.0 / 4.0 pointsEvidence โ |
Workflow depthConditional follow-up automation4.0 points availableAsk in the demoStart a sequence and show what changes when the prospect replies. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ4.0 / 4.0 points |
Workflow depthForecast and recurring revenue4.0 points availableAsk in the demoSeparate one-off and recurring revenue in a forecast. | โ Supported Growth forecasts subscription and instalment revenue. 4.0 / 4.0 pointsEvidence โ |
Workflow depthTracked quotations4.0 points availableAsk in the demoProduce a quotation from deal products and retain the sent version. | โ Supported Premium includes quotations and contracts. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRecord visibility permissions4.0 points availableAsk in the demoShow what a salesperson can and cannot see in another team's accounts. | โ Supported Premium adds customised access controls. 4.0 / 4.0 pointsEvidence โ |
Workflow depthField change history4.0 points availableAsk in the demoFind who changed an opportunity amount and when. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ4.0 / 4.0 points |
Workflow depthCustom related records4.0 points availableAsk in the demoLink a custom asset or contract record to a customer. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ4.0 / 4.0 points |
Workflow depthAPI read and write4.0 points availableAsk in the demoCreate a record externally and retrieve the resulting identifier. | โ Supported The v2 deal endpoint creates a record and returns its identifiers. 4.0 / 4.0 pointsEvidence โ |
Workflow depthUsable record export5.0 points availableAsk in the demoExport contacts and deals with stable identifiers and relationships. | โ Supported Exports retain linked contacts and organisations; activities, notes and files require separate exports. 5.0 / 5.0 pointsEvidence โ |
Workflow depthSales-to-delivery handover5.0 points availableAsk in the demoTurn a won deal into an owned delivery process without re-entering customer details. | โ Supported A won deal can create an owned project retaining linked customer and deal context. 5.0 / 5.0 pointsEvidence โ |
AIContext-aware AI email drafts5.0 points availableAsk in the demoDraft a follow-up grounded in the actual contact or opportunity history. | โ Supported Premium drafts and summarises customer emails. 5.0 / 5.0 pointsEvidence โ |
AIAI meeting or record summaries5.0 points availableAsk in the demoSummarise a real interaction and identify the next action. | โ Supported Nova produces transcripts and proposed follow-ups. 5.0 / 5.0 pointsEvidence โ |
AIAI prioritisation or research5.0 points availableAsk in the demoShow prospect research or a recommended next action and the information behind it. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0โ5.0 / 5.0 points |
โNot verifiedโ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.